Neu-Isenburg, Germany – The LSG Group is proud to announce that its youngest brand, Evertaste, has been honored twice by one of the most prestigious design juries worldwide, the “German Design Council” (Rat für Formgebung) during a ceremony last night at the Telekom Capital Representative Office in Berlin.
The German Brand Award honors the best product and company brands in an industry based on criteria such as independence and brand type, brand impact, differentiation from the competition, design quality of the brand presentation, degree of innovation, future promise and more.
Evertaste won awards in two categories: “Gold” in the Excellent Brands category – Corporate Services and “Best of Best” in the Excellent Brands category – Brand Innovation of the Year.
“The new Evertaste brand combines the professionalism of an experienced food service provider and the emotionality of moments of pleasure with an all-round high-quality, modern appearance with a high recognition factor that whets the appetite,” stated the jury. “An outstanding work of branding from A to Z, which presents itself with a fresh and contemporary design and leaves the LSG Group well prepared for its step into another market segment.”
As winners of the “Gold” and “Best of Best” prizes, Evertaste will be featured in the German Brand Award catalogue with the following entry: “Evertaste is the new LSG Group brand for convenience food for people on the go. Through its launch, the company is expanding its expertise from the airline and train industries to the convenience-retail market, which is continuously increasing in importance. Evertaste stands not only for reliable high-quality products, but also indulgence in every bite, which is why the brand image combines rational elements from the world of B2B with the emotive look of B2C food brands.”
“Both prizes are seals of quality that prove our brand expertise,” said Frank Theis, LSG Group’s Head of Global Sales and Marketing. ”Our heartfelt congratulations to our Evertaste and Global Marketing teams! We are so proud of you!”
The Evertaste brand was launched by the LSG Group as an overarching global brand for convenience food at the industry’s most important tradeshow, the World Travel Catering and Onboard Services Expo (WTCE), in April 2018. It is an expert in convenience food, serving customers from the airline, train and convenience retail industries who need packaged product solutions around the world. With a full range of ready-to-eat products, Evertaste offers creative solutions of the highest global quality standards in any temperature zone.