Crumble & Co. Cookie Packaging

Food brand creation, conception and product design beyond airline catering and convenience retail

Concept Development, Design and Consulting all in one

Know what your customers want tomorrow, today

The LSG Group provides brand creation, conception and design services. Tap into our consulting expertise in the airline catering, convenience retail, food delivery and packaged products business. Take advantage of our experience in food consulting services, and our knowledge as a retail consulting company.

Satisfying customers has many facets: knowing what they want, and where, when and how they want it. At LSG Group, LSG Sky Chefs and Retail inMotion, we listen to consumers, consult with our customers, carry out market research and monitor global trends to provide the whole picture.

This picture is different for every company we work with, depending on factors such as the industry, brand positioning and region. We put it all together for our customers, translating ideas into successful concepts.

Our proven methodology

We follow the self-developed approach that we call “The LTCC Process”. We have used it successfully with many of our customers.

LTCC stands for LOOK. THINK. CONNECT. CREATE. It uses known facts and expertise to co-design products and services based on the needs and desires of our customers and their passengers.

LOOK

Research Phase

We LOOK around the world holistically to gain an understanding of what is moving our industry. We research, track trends, conduct consumer behavior evaluation and much more.

THINK

Strategic Phase

We THINK like our customers’ brand to understand their needs. Equipped with the essential knowledge of a brand, we develop a strategic guideline to design new products and services.

CONNECT

Co-Creation Phase

We CONNECT in collaborative ways, generating added value along the travel chain. We synergize our competences with those of our customers’ in order to jointly develop future-oriented concepts.

CREATE

Implementation Phase

We CREATE forward-looking solutions for our customers and their passengers. Our goal is to put the right concepts into action for all parties using optimal processes.