New Equipment Brand Launched
Neu-Isenburg, Germany – LSG Sky Chefs, the world’s largest provider of quality in-flight catering, today unveiled “SPIRIANT,” a new brand for its worldwide in-flight equipment business area, at its booth at the World Travel Catering Expo (WTCE) in Hamburg.
The company’s equipment activities, namely the design, development and sourcing of in-flight equipment such as meal service and comfort items, galley equipment and commodities, have been marketed until now under the core LSG Sky Chefs brand. The decision to create a new dedicated and independent brand was made after considering market research findings as well as the size and potential of this business segment.
The name SPIRIANT, alongside the tagline “where inspiration meets performance,” represents the company’s can-do attitude and evokes associations with innovation, inspiration and confidence. Its logo, a combination of the soft commercial partnership symbol (&) and the more functional plus sign (+), demonstrates how the company will create value: by adding emotion to function, design to technology and inspiration to performance.
“The introduction of SPIRIANT clearly underlines our commitment to further invest in the equipment segment,” said Erdmann Rauer, LSG Sky Chefs’ Chief Sales Officer at today’s launch event. “With more than 20 years of experience in this business, we have the product know-how, qualified supplier base and buying power to leverage the vast market potential.”
Pictures and Q&A you will find online this afternoon attached to the press release at www.spiriant.com/news-and-media/press-releases/
SPIRIANT is a renowned provider of equipment solutions for airlines worldwide, ranging from design to logistics. Its in-house design studio and global network of experts have won a wealth of international awards, including the red dot design award best of the best, iF product design award, observeur du design, TravelPlus Airline Amenity Bag Awards. For further information: www.spiriant.com