LSG Launches “Fine Choice” Retail Brand

Neu-Isenburg, Germany – LSG Lufthansa Service Holding AG (LSG) is announcing the launch of Fine Choice, a new global brand dedicated to the company’s activities in the prepared-food retail sector, one of its targeted adjacent markets.

While airline catering, marketed under the LSG Sky Chefs brand, is and will remain LSG’s core business, extensive consumer and competitive research strongly indicated the need to create a dedicated business-to-business (b2b) brand to market and promote the company’s already successful efforts in retail.

“With the launch of Fine Choice, we are making a clear statement that we are fully committed to further developing our activities in the prepared-food retail segment,” said LSG’s CEO Walter Gehl. “Making quality food that meets and exceeds the most diverse market and consumer requirements has been our business for more that 70 years. So expanding our reach into this market is a natural extension of what our company does best. This is also part of our long-term strategy to maintain our position as an industry leader with a robust portfolio of products and services.”

Fine Choice offers retailers a wide product line that includes traditional, contemporary, ethnic (kosher and halal) and specialized (vegetarian, organic and more) choices. There are also deep-frozen and fresh meals and snacks available. The specific offerings will differ from region to region, according to the needs and demands of the particular market. In addition to the wide variety of prepared foods, Fine Choice provides retailers a range of support services like menu and label design.

To find out more about Fine Choice, please go to LSG Group is the world’s largest provider of in-flight services, which are marketed under the LSG Sky Chefs brand. These include catering, in-flight equipment and logistics, in-flight retail as well as the management of onboard and related airport services. LSG Sky Chefs partners with more than 300 airlines worldwide and operates some 200 customer service centers in 53 countries, producing around 490 million airline meals a year. In 2011, the companies belonging to LSG Group achieved consolidated revenues of € 2.3 billion.

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