The LSG Group Strengthens Consumer Focus @ WTCE 2016
Neu-Isenburg, Germany – The LSG Group, the world’s largest provider of onboard services, is set to present its consumer-focused portfolio at next week’s World Travel Catering & Onboard Services Expo (WTCE), April 5-7 in Hamburg.
Under the overarching slogan “WHEN partners MEET passenger needs”, the company will continue to build on its consumer-insight theme and take guests on different “journeys” representing specific travel segments. The products and services offered for each of those segments, match the requirements of three contemporary lifestyles — classic, inspirational and natural n’ local.
This year’s tradeshow will also serve as the platform to introduce the new “LSG Group” umbrella brand, which stands for the combined power of the company’s activities. In addition, it underlines its commitment to project a consistent image of the group while allowing for the differentiation of the company’s various business activities with powerful brands in their own markets. Those are primarily: LSG Sky Chefs (catering and lounge services), Retail inMotion (onboard retail), Media inMotion (inflight entertainment), SPIRIANT (equipment sourcing and development), SkylogistiX (equipment logistics), Oakfield Farms Solutions (meal boxes) and SCIS Solutions (security services).
“The WTCE is the number one worldwide event for our industry, which we pioneered along with other key players and launched in 2012,” stated Erdmann Rauer, Chief Executive Officer. “Because of its visitor mix, it represents a unique opportunity to showcase the rich multitude of our capabilities to create concepts that support our customers’ specific brand values and generate revenues for all types of airlines and train operators.”
The LSG Group can be found in Hall A1, stand 1G30, with a new booth architecture that is a bold visual expression of the company’s forward-thinking and integrated customer and consumer approach.