LSG Group at InnoTrans 2016: A (not so technical) Recap

Culinary “food-to-go” bolsters intensive discussions at InnoTrans

Xavier Muller, Head of Sales and Business Development Train Services
Xavier Muller, Head of Sales and Business Development Train Services, about his experience at InnoTrans

Many of my colleagues found this year’s InnoTrans in Berlin to be very technical. With our stand, which was designed to be very inviting, inspiring and innovative, we at the LSG Group created a distinctive juxtaposition to the technical presence of many of the other exhibitors at this leading international trade fair for transport technology.

We consider InnoTrans to be the ideal platform for connecting with existing and potential customers and partners because all train operators and companies involved in this industry are represented there. I was especially pleased that visitor numbers to the interior halls were up considerably from previous years.

We brought our motto – “When onboard retail meets customer satisfaction” – to life at our stand:

  • In the “Meeting Area”, our service staff normally deployed on trains provided our guests with an in-seat service
  • Our bar and coffee bar provided a kind of self-service experience
  • Our sales trolley was not only the trade fair highlight, but also demonstrated how the in-seat service on board a train can be conducted efficiently and successfully
  • And our food truck between Halls 1.1 and 2.1 went over very well with visitors to the trade fair!
LSG Group's team in front of the booth at InnoTrans
The LSG Group’s InnoTrans Team is all smiles after the first days at the booth

What has the LSG Group got to do with a food truck?

LSG Group's food truck at InnoTrans
The Food Truck offered delicious Food and a place to unwind from the fair

The answer is very simple: we were able to use the food truck to demonstrate that we are also well positioned in the retail segment. For one, we work together with partners and our Culinary Excellence team to develop a product range that both appeals to consumers and is of high culinary quality, innovative and affordable. We can also handle all of the necessary logistics.

The LSG Group clearly demonstrated all that we have to offer train operators at InnoTrans – from our food and beverages, equipment, logistics and IT through to the crew. As a team and company, we embodied the values we bring to our rail customers: quality, innovation, speed and flexibility.

It’s a shame that InnoTrans is only held every two years. We had lots of good discussions and are now looking forward to further developing these contacts and seeing the many ideas come to fruition.

Take a look! You will find a compilation of our time at InnoTrans 2016 in this video!

Best regards,

Xavier Muller

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