Innovation, Concept Development and Consulting
Put yourself a step ahead by knowing what your customers want – today and tomorrow.
Satisfying customers means not only knowing what they want but where, when and how they want it as well. At LSG Sky Chefs, we listen to consumers, consult with our customers, carry out market research, and monitor global trends to provide the whole picture.
This picture is different for every company we work with, depending on factors such as the industry, brand positioning, and region. Putting a picture together for our customers means translating ideas into successful concepts.
Let’s work together with a proven methodology
We follow the self-developed approach that we call “The LTCC Process.” We have used it successfully with many of our customers.
LTCC stands for LOOK. THINK. CONNECT. CREATE. It uses known facts and expertise to co-design products and services based on the needs and desires of our customers and their passengers.
We LOOK around the world holistically to gain knowledge of what is moving our industry. We conduct research, trend tracking, consumer behavior evaluation and much more.
We THINK like our customers’ brand in order to understand their needs. Equipped with the essential knowledge of a brand, we develop a strategic guideline to design new products and services.
We CONNECT in collaborative ways – generating added value along the travel chain. We synergize our competences with those of our customers’ in order to jointly develop future-oriented concepts.
We CREATE forward-looking solutions for our customers and their passengers. Our goal is to put the right concepts into action for all parties using optimal processes.